3-Step Sales Funnel

Every business should have a sales funnel, which is a visual representation of how to attract people into the business and convert them into paying customers.

The term ‘sales funnel’ is a big buzz word lately, yet so many business owners procrastinate or are scared to create a funnel for various reasons. Most commonly, they get overwhelmed at the idea of having to have multiple offers for their prospects and like anything else, once you start to overthink an idea, it gains a life of its own and seems impossible to create.

So, let’s simplify the whole sales funnel idea.

Step One: Offer Something for Free

Easy freebies that you probably create every week are blog posts and emails. From there, take people to an opt-in page that has something available for no charge other than an email opt-in, such as a short report on a related topic.

Beware, though, that freebies are easy to create, and we often have a tendency to create too many freebies, which then spoil people and make them leery of buying when you do finally offer a paid item. If you add in anything shared via social media platforms, podcast interviews, or videos, you’ll notice how much time you spend on free information. That’s all well and good to attract people to you, but once you’ve done that (and gotten an email address) it’s time to move on to the next level.

Step Two: Lower Level Paid Item

Once your prospects devour your free information, they will want more, so have another product in place ready for them to consume, but make it a paid item. Create an ebook, a monthly membership site, or recordings from a telesummit. You’ve gained their trust by providing them with a quality information, so now it’s really time to impress them with your knowledge and value that you share.

This lower level item can be sold to them from an email autoresponder sequence, or it can be an offer made on the download page of their free item mentioned above that they opted in for. One possible strategy is to make them double opt-in to the email list and then offer a one tome upsell prior to download once they hit the confirmation page.

Keep in mind, once they hand out that first payment, it’s easier to sell them another item because they already like you.

Step Three: High Level Paid Item

One key to a successful sales funnel is pricing your items accordingly and at reasonable increments. If you have a monthly membership site offered at $39/month, offering a high level mastermind retreat for $10,000 is too much of a jump and extremely unrealistic! Instead, offer a $199 group coaching package. Knowing your ideal audience is key in creating your funnel. Otherwise, you’ll lose people midway through the funnel, before they ever make it to the high paid item.

No Need to Recreate the Wheel – Repurpose Your Content

Essentially, we’ve broken down the sales funnel into its simplest form: basically three products or components. You already have tons of free content available, so let’s focus on the other two paid products. You don’t need to sit down and start writing thousands of words a day or recording dozens of videos. Instead, sort through what you have and find a way to bundle items together or combine like items into ebooks, reports, audio files, or video classes. 

For more information on repurposing content you’ve already created, see my post from last week.

If you are looking for a flexible, easy to use way to build funnels, click the ad below – they offer a 14 day fee trial.

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