Marketing

3 Tips for Building Business Relationships Offline

With all the different social media platforms available today, it’s easy to focus your marketing time there, because it’s generally less time consuming to engage from your computer than it is to attend real-life functions and talk to people in your community. However, if you depend solely on social media for your marketing, you’re missing […]

How Often Does Your Audience Really Want to Hear from You?

When it comes to relationship marketing, and building solid business relationships with your audience, a certain amount of interaction is vitally important. But is there such a thing as too much interaction? Let’s compare three different scenarios and audiences: Almost everyone has a long lost cousin, friend, or acquaintance who you only hear from once […]

Most readers today have short attention spans.  I’m sure that’s not a big surprise to you. In fact, you might even be one to browse the Internet at light speed, too, scanning titles and subheads, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing.  […]

Are Over-The-Shoulder Training The Secret To A Best Seller?

How compelling is it when you see this on a sales page? “Peek over my shoulder while I…” It doesn’t matter if the seller is demonstrating how to bake a cake or how to build a website, we want to see. There’s just something intriguing about the opportunity to see experts do what they does […]

Traffic Boosters: Crazy Claims and Outlandish Stunts

One sure way to build up a great following fast is to do something just a little crazy.  If you’ve ever watched a reality TV show such as Married at First Sight or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in […]

Copywriting Is Everywhere In Your Business

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and hard-sell mails?  You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in […]

Want Media? Look The Part

You might be the most brilliant financial advisor a work-at-home mom has ever hired, but how will your market know it?  Do you blog about investing? Do you share tax tips with your social media followers? Do you offer free advice in a select group of private forums?  Of course you do., but that’s not […]

Stepping Stone Media Outlets

When you think of “the media” you probably think of: The New York Times Oprah Winfrey Good Morning America Huffington Post Or maybe even a top podcast, such as The Art of Charm or Ted Talks Audio And while those and many others are certainly at the top of every would-be media star’s dream list, […]

Grabbing The Media Spotlight

Getting attention from which media outlet is on your “dream big” list?  CNN? Entrepreneur.com?                                                                              Inc, Magazine? Oprah? Whatever it is, you probably realize that the odds of getting an out-of-the-blue invite to join Anderson Cooper in the Green Room are slim…at least for the moment.  That doesn’t mean your media dreams are always going to […]

Create Natural “Hooks” to get Media Attention

Keen to get your face on camera?  You already know a strong foundation is the key to being ready for media attention. At a minimum, you’ll need: Professional headshots. Give your friends in the media easy access to your preferred images, or you might just find a 6-year old Facebook “selfie” on the cover of […]

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