Marketing

Google My Business Optimization Guide

Google My Business Optimization Guide

The following article, combined with the previous article on setting up Google My Business, is also available as a PDF download. Last week we walked through setting up Google My Business. This week, we will walk through optimizing the listing. A Google My Business Listing Checklist and Optimization Guide Showing up at the very top […]

Google My Business Set Up Guide

Google My Business Setup Guide

The following article, combined with the next article on optimizing Google My Business, is also available as a PDF download. How to Set-up a Google My Business Listing in 8-Simple Steps Internet Live Stats claims that an incredible 5.5 billion searches are carried out on Google each and every day. This amounts to over 63,000 […]

Competition

Use Competition To Your Advantage

The world is built, to some extent, on the concept of competition. Everything living competes for specific resources that are needed to grow, thrive and outperform ecological rivals. Sunlight, space, water and nutrients are utilized to fullest extent by the smallest to largest creatures wherever they are found and in whatever quantities. As human beings, […]

perfect your message

21 Ways to Perfect Your Message

Click here to download a PDF of this post. It’s not about posting or writing more. It’s not about creating more images or infographics. Perfecting your message is all about consistency and staying in front of the right audience. Here are twenty-one tips to help you spread your content and take part in your ideal […]

Facebook Ads Tips

Increase Sales and Name Recognition using Facebook Ads

Social media is an easy way to interact with your audience and grow your following, but sometimes it can sure be a tedious process. If you want to take control and speed up the rate at which you obtain leads or make sales, i recommend using Facebook Ads to expand your reach. Facebook Ads are […]

Build Relationships Offline

3 Tips for Building Business Relationships Offline

With all the different social media platforms available today, it’s easy to focus your marketing time there, because it’s generally less time consuming to engage from your computer than it is to attend real-life functions and talk to people in your community. However, if you depend solely on social media for your marketing, you’re missing […]

Audience Hear You Often

How Often Does Your Audience Really Want to Hear from You?

When it comes to relationship marketing, and building solid business relationships with your audience, a certain amount of interaction is vitally important. But is there such a thing as too much interaction? Let’s compare three different scenarios and audiences: Almost everyone has a long lost cousin, friend, or acquaintance who you only hear from once […]

Most readers today have short attention spans.  I’m sure that’s not a big surprise to you. In fact, you might even be one to browse the Internet at light speed, too, scanning titles and subheads, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing.  […]

Are Over-The-Shoulder Training The Secret To A Best Seller?

How compelling is it when you see this on a sales page? “Peek over my shoulder while I…” It doesn’t matter if the seller is demonstrating how to bake a cake or how to build a website, we want to see. There’s just something intriguing about the opportunity to see experts do what they does […]

Traffic Boosters: Crazy Claims and Outlandish Stunts

One sure way to build up a great following fast is to do something just a little crazy.  If you’ve ever watched a reality TV show such as Married at First Sight or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in […]

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