Most readers today have short attention spans.  I’m sure that’s not a big surprise to you. In fact, you might even be one to browse the Internet at light speed, too, scanning titles and subheads, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing.  […]

Reluctant or Hesitant to Sell? Use These Tips

Would it come as a surprise to you if I said we’re all sales people? It’s true.  Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you […]

Copywriting Class: Pain Points

How well do you know your potential clients?  Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and how many kids she has and what her biggest dreams are.  But do you really know what drives her?  We’re […]

Copywriting Class: Features vs Benefits – What’s The Difference?

If there’s one thing that confuses and frustrates new, and sometimes even seasoned, copywriters, it’s the not-always-obvious difference between features and benefits.  We want to share all the great things about our new coaching program, so we say things like: 6-week self-study course Includes workbooks and live training Members’ only discounts While these are all […]

Super Effective Email Subject Lines

One metric we consistently watch, and try to constantly improve: email open rates. And with good reason, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest coaching program Your latest must-have tool discovery That epic blog post you just wrote The trouble is, you only have about two seconds […]

The Art of the Soft Sell

We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales. And frequently, its not even the […]

Copywriting Is Everywhere In Your Business

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and hard-sell mails?  You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in […]

No list? No problem! You Can Still Make Sales

Have you ever said, “I can’t hope to make sales, because I have no list to promote to”? If so, be aware this kind of self-sabotaging thought is what holds many promising coaches and entrepreneurs back from creating great things. They believe that without a ready-made audience, there’s no hope for sales, and therefore, what’s […]

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