Social Media

consistency pays

Consistency: Get More Facebook Followers

If you want to build an audience of loyal followers on any social media platform, consistency must be a part of your posting strategy. How many times a day you post is your choice, and some quick market research will tell you when your target audience is most likely to be online, but the key […]

making the best first impressions

Making the Best First Impression on LinkedIn

When it comes to using social media to market your business, choosing the correct platform can make or break your marketing efforts. LinkedIn is one of the premier social media platforms and it boasts a very professional atmosphere. While Facebook and Twitter are geared toward the more casual user, LinkedIn was specifically built for professionals […]

be social

6 Tips for Being Social on Facebook

Too many business owners forget about the “social” part of social media. A huge component of what makes social media work for you is actually being social. It’s not enough to create your personal profile and business page and then disappear, waiting for people to hopefully find you and buy from you. While that sounds […]

linkedin content

5 Tips for Publishing Content to LinkedIn

Have you ever thought, “OK, I got my LinkedIn profile. Now what?” In addition to searching out viable connections (such as people you already know or have worked with in the past), publishing content should be at the top of your to-do list. Publishing the right content on your feed as well as in your […]

to boost or not to boost

To Boost Or Not To Boost Your Facebook Post

While you’re putting in the time to grow your network on Facebook, there’s one more avenue you can use to reach a larger audience: boost your posts. Quite simply, this is a form of advertising which costs money but it’s a quick and more passive way to reach more people in a short amount of […]

attract attention

5 Tips to Attract Attention on LinkedIn

Since (hopefully) you’re not approaching LinkedIn with a sales approach mindset, you need to make every aspect of this platform work to your advantage, in order to attract prospective clients and then convince them that you are the expert they’ve been searching for. One way to achieve this is by showcasing your expertise in a […]

facebook image

Facebook: Best Practices for Business

When was the last time you actually talked about your business and what you do for people on Facebook? Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parent friends from your kids’ school? This bears repeating, […]

what not to do on LinkedIn

5 Things Not To Do On LinkedIn

LinkedIn is the premier social media platform for professionals in all industries. With over 260 million monthly users, you have quite a large base to develop new connections and build relationships with potential clients. However, there are several LinkedIn “no-nos” which can haunt you, and affect your credibility and reputation. Here are just a few things […]

be confident and ask for the sale

Be Confident and Always Ask for the Sale

Let’s state the obvious: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business, am I right? In order to make a profit, you need to sell your products and services. But is it enough to just create products and wait […]

networking tips

Networking Tips: How to Find Leads on LinkedIn Naturally

With 260 million monthly active users, LinkedIn may seem like your pot of gold at the end of the rainbow. Who wouldn’t want the opportunity to sell their product or services to 260 million people? Let’s remember, however, that LinkedIn in not about sales. It’s about building connections and developing relationships with people who may (or […]

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