Branding

perfect your message

21 Ways to Perfect Your Message

Click here to download a PDF of this post. It’s not about posting or writing more. It’s not about creating more images or infographics. Perfecting your message is all about consistency and staying in front of the right audience. Here are twenty-one tips to help you spread your content and take part in your ideal […]

Building Better Business Relationships

If you’re the CEO of your business, you already encounter numerous relationships on a daily basis: with your business vendors or partners; with your employees; with your customers; with your prospective customers; and with your local community In fact, it’s nearly impossible to run any kind of profitable business without forming a variety of relationships. […]

How To Develop Your Personal Brand To Connect With more People

When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these are important elements to a company’s brand – think Coca Cola or Starbucks – branding is more about how you set up your company to stand out from the crowd. Branding incorporates your […]

Are You Ready For Media Attention?

Successful coaches and solopreneurs are used to bootstrapping their business. They (and you) are good at it.  Podcasting? On it.  Blogging? Oh, yeah, got that covered!  Social media? It’s not just a distraction (most of the time – LOL).  If there’s marketing to be done in any form, small business owners, online and offline, are […]

3 Tips to Working With a Professional Photographer For Your Brand Photos

Professional photos can mean a world of difference, if you’re trying to create or improve your personal brand. While a simple headshot taken with your camera phone is acceptable for those just starting out, upgrading your brand images will automatically upgrade the value your clients see when they are on your website or visiting your […]

Being Authentic

People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic in how you present yourself. What is authenticity? Other than being a commonly-used buzzword these last few years, […]

Brand Consistency

Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do, and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in […]

Understand the Color Wheel Before Branding or Image Creation

Company branding is so much more than just your colors and your logo, but choosing colors to represent you and your company’s image is one of the most important starting places. Its perfectly fine to choose your own brand colors instead of hiring a designer, but it’s not as simple or easy as you might […]

Branding? 3 Questions You Must Ask Your Graphic Designer

Finding the right graphic designer to handle your company’s branding and any other smaller projects is extremely important, but also can be very daunting, unless you know the right questions to ask. Even if a designer comes highly recommended by a business associate or peer, always go through the interview process because your needs may […]

Pin It on Pinterest