Publishing

Oomph and Pizzazz: Creating Shareable Posts

Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have 7 shares and two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content, if you put some thought and creativity into your efforts.  Everyone Loves Infographics Whether […]

Book Marketing Tips

Writing a book is only the beginning. Once the final file is sent off to the printers, the real work begins.  The truth is, unless your name is Stephen King or Robert Kiyosaki, your book is unlikely to fly off the shelf. At least, not without some effort on your part. The good news is, […]

Finding The Time To Write

I get it. You’re busy. The kids have to get to school and homework has to be done and rooms cleaned and dinner cooked. Client calls must be made. Marketing has to happen (or you won’t have any clients to worry about). And then there’s bookkeeping, website maintenance, JV outreach…the list goes on.  Clearly, finding […]

3 Book Launch Tips

Finished your book? Kudos to you! It’s a huge effort that is to be commended for sure, but don’t celebrate too much (yet). There’s still work to be done.  Here’s the thing about publishing: sales don’t just happen. You have to market your masterpiece and that starts with a launch.  Start Early The biggest mistake […]

Blog a Book

What holds most would-be authors back from publishing? It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire.  If you asked most people why they have not finished their book, the answer is simple: time.  Business owners are busy people. You have […]

3 Reasons to Become a Published Author

Your presence on social media is a great representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers.  Each tool in your marketing toolkit has a job to do, but the one with the most power – by far – is your published […]

Keywords: 6 Places To Use Them

Keywords are the terms your ideal client is plugging into Google or Bing when an answer is needed. “Life coach in Alberta” and “business coach for virtual assistants” and “how to upload a book to Kindle” are all examples of keywords.  Knowing the keywords you’d like to be known for is critical for attracting “organic” […]

Blogging Basics: Doing It Right Brings More Visitors

The Internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business online, these searches represent a steady flow of potential customers who are looking for what you have to offer.  […]

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