Tools of the Trade

avoid business killing mistakes

Avoid These 5 Business Killers

As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.” With all the moving parts of a business to look after, it’s no wonder that some things fall through the cracks, in turn affecting your business growth and bottom line profits. Here are five mistakes that will diminish your […]

Autoresponder Choices: Price vs Power

Aside from time and location freedom, the biggest benefit to starting an online business is the lack of start-up capital required. You don’t have to buy inventory to stock a store. You don’t have to spend a lot on equipment. And you don’t have to shell out cash for employees and insurance and all those […]

Valuable Lessons From Lost Clients

We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control.  But no matter the reason, there is always something you can learn from a lost client. A system to review lost clients will help keep your business improving and growing.  Exit Interview Typically done when you leave a […]

Using Automated Follow-ups For More Money With Less Work

As most smart marketers and business owners will tell you, one of the keys to generating passive income is creating and implementing a well-established (and full) funnel. OK, so your opt-in pages are optimized, your download pages are monetized, and you encourage more buyers with well-placed upsells and downsells throughout the funnel.  But what about […]

Keywords: 6 Places To Use Them

Keywords are the terms your ideal client is plugging into Google or Bing when an answer is needed. “Life coach in Alberta” and “business coach for virtual assistants” and “how to upload a book to Kindle” are all examples of keywords.  Knowing the keywords you’d like to be known for is critical for attracting “organic” […]

WordPress: Facts vs Myths

For something so popular, there certainly are a lot of myths surrounding WordPress, its uses, and its viability in certain situations.  If you’re searching for a website solution for your business, you’ve likely heard many stories – both pros and cons – about WordPress that have left you scratching your head in confusion. Here are […]

Website Security: Protect Your WordPress Site

Are security concerns keeping you from enjoying the flexibility and power of WordPress? If you’ve bought into the hype that WordPress is inherently unsecure, then you’re missing out on all the great things WordPress has to offer, for no good reason.  The fact is, while WordPress sites do get hacked, they are no more dangerous […]

WordPress – Are You Using It?

If you are conducting business in this day and age, a website is a must-have asset. It’s where potential clients will find and get to know you. It’s the first place referrals will turn to learn more about you. It’s where you’ll sell your products and services, invite contact requests, brand yourself in your niche, […]

Pin It on Pinterest