Client Acquisition

Building Better Business Relationships

If you’re the CEO of your business, you already encounter numerous relationships on a daily basis: with your business vendors or partners; with your employees; with your customers; with your prospective customers; and with your local community In fact, it’s nearly impossible to run any kind of profitable business without forming a variety of relationships. […]

How To Develop Your Personal Brand To Connect With more People

When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these are important elements to a company’s brand – think Coca Cola or Starbucks – branding is more about how you set up your company to stand out from the crowd. Branding incorporates your […]

3 Tips for Building Business Relationships Offline

With all the different social media platforms available today, it’s easy to focus your marketing time there, because it’s generally less time consuming to engage from your computer than it is to attend real-life functions and talk to people in your community. However, if you depend solely on social media for your marketing, you’re missing […]

Don’t Let Fear Run Your Business

At some point, every business owner will find themselves in a worrisome situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack.  Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business […]

Want More Clients? Think Like a Farmer

Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward.  He prepared the ground following last year’s harvest.  He planted seeds in the spring.  He […]

Valuable Lessons From Lost Clients

We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control.  But no matter the reason, there is always something you can learn from a lost client. A system to review lost clients will help keep your business improving and growing.  Exit Interview Typically done when you leave a […]

Coaches: Finding the Ideal Client

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar.  This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom […]

5 Ways to Use a Vision Board

You’re probably familiar with using a vision board as a tool for keeping your dreams and goals in mind. But did you know that you can use a vision board in a variety of ways, depending on your needs? In fact, you might even want to have more than one vision board, to keep your […]

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