Using Automated Multichannel Lead Follow-up Strategies
Leads are worthless, unless you follow up with them promptly and consistently. Many marketers I speak with are following up with leads using only one communications channel, such as email only, or phone calls only, and many of them are doing it manually. They are leaving a lot of money on the table. Leads need […]
10X Your Results By Contacting Leads Within Minutes
The number one way to increase your ad ROI is to implement systems that better manage the timeliness of lead follow up. Why can one business get more than 10 times the results from a lead campaign as other firms using the same ad strategies and targeting? In most cases, it has little to do […]
Facebook Ending P2P Payments? If so, what solutions are available?
Facebook has discontinued P2P Payments, where you can pay people directly on Facebook, through Messenger, in the UK and France. These are the two countries that first offered P2P Payments, and it leads me to wonder how soon the rest of the P2P Payment countries will come off line. Facebook stated it has numerous money […]
Before Getting Your Next Outbound Sales Phone Number, Do This First
B sure you are getting a good, clean number that isn’t already flagged for phone spam or telemarketing. Here’s how.
Most readers today have short attention spans. I’m sure that’s not a big surprise to you. In fact, you might even be one to browse the Internet at light speed, too, scanning titles and subheads, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing. […]
Reluctant or Hesitant to Sell? Use These Tips
Would it come as a surprise to you if I said we’re all sales people? It’s true. Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you […]
Copywriting Class: Pain Points
How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and how many kids she has and what her biggest dreams are. But do you really know what drives her? We’re […]
Copywriting Class: Features vs Benefits – What’s The Difference?
If there’s one thing that confuses and frustrates new, and sometimes even seasoned, copywriters, it’s the not-always-obvious difference between features and benefits. We want to share all the great things about our new coaching program, so we say things like: 6-week self-study course Includes workbooks and live training Members’ only discounts While these are all […]
Super Effective Email Subject Lines
One metric we consistently watch, and try to constantly improve: email open rates. And with good reason, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest coaching program Your latest must-have tool discovery That epic blog post you just wrote The trouble is, you only have about two seconds […]
The Art of the Soft Sell
We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales. And frequently, its not even the […]