Copywriting Class: Pain Points
How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and how many kids she has and what her biggest dreams are. But do you really know what drives her? We’re […]
Copywriting Class: Features vs Benefits – What’s The Difference?
If there’s one thing that confuses and frustrates new, and sometimes even seasoned, copywriters, it’s the not-always-obvious difference between features and benefits. We want to share all the great things about our new coaching program, so we say things like: 6-week self-study course Includes workbooks and live training Members’ only discounts While these are all […]
Super Effective Email Subject Lines
One metric we consistently watch, and try to constantly improve: email open rates. And with good reason, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest coaching program Your latest must-have tool discovery That epic blog post you just wrote The trouble is, you only have about two seconds […]
The Art of the Soft Sell
We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales. And frequently, its not even the […]
Copywriting Is Everywhere In Your Business
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and hard-sell mails? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in […]
Want Media? Look The Part
You might be the most brilliant financial advisor a work-at-home mom has ever hired, but how will your market know it? Do you blog about investing? Do you share tax tips with your social media followers? Do you offer free advice in a select group of private forums? Of course you do., but that’s not […]
Stepping Stone Media Outlets
When you think of “the media” you probably think of: The New York Times Oprah Winfrey Good Morning America Huffington Post Or maybe even a top podcast, such as The Art of Charm or Ted Talks Audio And while those and many others are certainly at the top of every would-be media star’s dream list, […]
Grabbing The Media Spotlight
Getting attention from which media outlet is on your “dream big” list? CNN? Entrepreneur.com? Inc, Magazine? Oprah? Whatever it is, you probably realize that the odds of getting an out-of-the-blue invite to join Anderson Cooper in the Green Room are slim…at least for the moment. That doesn’t mean your media dreams are always going to […]
Create Natural “Hooks” to get Media Attention
Keen to get your face on camera? You already know a strong foundation is the key to being ready for media attention. At a minimum, you’ll need: Professional headshots. Give your friends in the media easy access to your preferred images, or you might just find a 6-year old Facebook “selfie” on the cover of […]
Are You Ready For Media Attention?
Successful coaches and solopreneurs are used to bootstrapping their business. They (and you) are good at it. Podcasting? On it. Blogging? Oh, yeah, got that covered! Social media? It’s not just a distraction (most of the time – LOL). If there’s marketing to be done in any form, small business owners, online and offline, are […]