Client Acquisition
Using Automated Multichannel Lead Follow-up Strategies
Leads are worthless, unless you follow up with them promptly and consistently. Many marketers I speak with are following up with leads using only one communications channel, such as email only, or phone calls only, and many of them are doing it manually. They are leaving a lot of money on the table. Leads need […]
10X Your Results By Contacting Leads Within Minutes
The number one way to increase your ad ROI is to implement systems that better manage the timeliness of lead follow up. Why can one business get more than 10 times the results from a lead campaign as other firms using the same ad strategies and targeting? In most cases, it has little to do […]
Daily Activities to Attract Clients on LinkedIn
As you probably know by now, consistency is vitally important for any marketing efforts. It is especially important for LinkedIn. How many times have you noticed that someone is regularly active, but then disappears for months at a time? Then, seemingly out of the blue, they show up again, but within a few weeks they’re […]
4 Tips to Make the Right Connections on LinkedIn
Making the right connections on LinkedIn (or on any networking platform) should never be hit or miss. Don’t leave your marketing to chance. Instead, know exactly who you’re serving, who you want to speak with, and what you have to offer. The following 4 tips will be helpful. 1. Know your target audience. Finding the […]
Building Better Business Relationships
If you’re the CEO of your business, you already encounter numerous relationships on a daily basis: with your business vendors or partners; with your employees; with your customers; with your prospective customers; and with your local community In fact, it’s nearly impossible to run any kind of profitable business without forming a variety of relationships. […]
How To Develop Your Personal Brand To Connect With More People
When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these are important elements to a company’s brand – think Coca Cola or Starbucks – branding is more about how you set up your company to stand out from the crowd. Branding incorporates your […]
3 Tips for Building Business Relationships Offline
With all the different social media platforms available today, it’s easy to focus your marketing time there, because it’s generally less time consuming to engage from your computer than it is to attend real-life functions and talk to people in your community. However, if you depend solely on social media for your marketing, you’re missing […]
Don’t Let Fear Run Your Business
At some point, every business owner will find themselves in a worrisome situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business […]
Want More Clients? Think Like a Farmer
Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the ground following last year’s harvest. He planted seeds in the spring. He […]
Valuable Lessons From Lost Clients
We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control. But no matter the reason, there is always something you can learn from a lost client. A system to review lost clients will help keep your business improving and growing. Exit Interview Typically done when you leave a […]