Marketing
Traffic Boosters: Crazy Claims and Outlandish Stunts
One sure way to build up a great following fast is to do something just a little crazy. If you’ve ever watched a reality TV show such as Married at First Sight or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in […]
Copywriting Is Everywhere In Your Business
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and hard-sell mails? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in […]
Want Media? Look The Part
You might be the most brilliant financial advisor a work-at-home mom has ever hired, but how will your market know it? Do you blog about investing? Do you share tax tips with your social media followers? Do you offer free advice in a select group of private forums? Of course you do., but that’s not […]
Stepping Stone Media Outlets
When you think of “the media” you probably think of: The New York Times Oprah Winfrey Good Morning America Huffington Post Or maybe even a top podcast, such as The Art of Charm or Ted Talks Audio And while those and many others are certainly at the top of every would-be media star’s dream list, […]
Grabbing The Media Spotlight
Getting attention from which media outlet is on your “dream big” list? CNN? Entrepreneur.com? Inc, Magazine? Oprah? Whatever it is, you probably realize that the odds of getting an out-of-the-blue invite to join Anderson Cooper in the Green Room are slim…at least for the moment. That doesn’t mean your media dreams are always going to […]
Create Natural “Hooks” to get Media Attention
Keen to get your face on camera? You already know a strong foundation is the key to being ready for media attention. At a minimum, you’ll need: Professional headshots. Give your friends in the media easy access to your preferred images, or you might just find a 6-year old Facebook “selfie” on the cover of […]
Are You Ready For Media Attention?
Successful coaches and solopreneurs are used to bootstrapping their business. They (and you) are good at it. Podcasting? On it. Blogging? Oh, yeah, got that covered! Social media? It’s not just a distraction (most of the time – LOL). If there’s marketing to be done in any form, small business owners, online and offline, are […]
Can You Really “Set It and Forget It”?
I’ve been touting the benefits of passive income as an additional stream of income, but some of my readers have questioned whether you can really ‘set it and forget it’ when it comes to creating passive income. Let’s explore this a bit further. First of all, creating any kind of product takes some time. Even […]
3-Step Sales Funnel
Every business should have a sales funnel, which is a visual representation of how to attract people into the business and convert them into paying customers. The term ‘sales funnel’ is a big buzz word lately, yet so many business owners procrastinate or are scared to create a funnel for various reasons. Most commonly, they […]
Don’t Lose Affiliates – 4 Mistakes To Avoid
JV partners and affiliates are a huge asset for any coach or product seller. They’re the ones who are out there singing your praises, spreading the word about your services, and helping you reach a larger audience than you could on your own. Not only that, but they generously lend their good name and reputation […]