If you are conducting business in this day and age, a website is a must-have asset. It’s where potential clients will find and get to know you. It’s the first place referrals will turn to learn more about you. It’s where you’ll sell your products and services, invite contact requests, brand yourself in your niche, and show off what you know. It might also be where you host your webinars, offer group coaching programs, publish a podcast, create a blog, and even set appointments with clients.
Whew! That’s a lot of jobs for a single website to do. If you choose a versatile content management system such as WordPress though, you can easily incorporate those tasks and much, much more.
Fast and Easy Website Setup
In the time it takes to finish your morning coffee, you can have a website created and live on the Internet using WordPress. Most hosting companies offer “one-click installs” for WordPress, meaning it will take only about 5 minutes to create your website. From there, it’s a matter of choosing a theme and adding content.
Even if you’re not technically inclined, WordPress is simple to use. And with a huge, helpful community of users, you can quickly find the answer for everything from “how do I install WordPress” to “how can I create a membership site” with just a Google or Youtube search.
Your Site, Your Style
With thousands of free and premium themes available, it’s easy to find a look that’s just right for your brand and business. Want something more customized? Many themes offer easy, drag-and-drop editing of layouts, colors and more, but if you want something designed just for you, there are thousands of capable developers to build you a custom design.
Hit me up if you need a referral.
Plugins Add Greater Flexibility
Originally designed as a blogging platform, WordPress earned its early popularity by making this rather technical chore easy for thousands of new bloggers. Today it’s no longer used just for blogging. It’s now used for many diverse functions, such as:
- Shopping carts
- Membership sites
- Sales pages
- Personal journals
- Online directories
- Non-profit fundraising
- Video blogging
- News sites
- Recipe blogs
- Photography sites
- And dozens of others
The combination of themes and plugins – small software add-ons that install directly into your WordPress site – make the possibilities nearly endless, so no matter what you need a website to do, chances are good that WordPress can handle it.
Update February 2019: I have posted training videos for how to use the new WordPress version 5.0 “Gutenberg” – click here to access the trainings.