There is nothing more stifling to success than rigid thinking.
Rigid thinking leads to rigid behaviors, and rigid behaviors lead to dead ends, blind alleys and creative cul de sacs.
In other words, while there is a certain amount of comfort to routine, too much routine can choke off all chances that you’ll be able to successfully reach your business goals.
Why? The answer is simple.
The world, including the business world, is constantly changing.
Rigid thinking and rigid behavior, by definition, are resistant to change. Therefore, rigidity, in thought and action, spells obsolescence in the business world. Everyone else moves forward, while you are left behind in the dust.
What’s the answer to this problem? In a word, flexibility.
Information is power, money and control all rolled into one.
The fast and free flow of information makes this possible. Everything changes quickly, and what is a successful formula or a popular product in one cycle can be, and usually is, old news in the next. The only way to successfully stay on top of this bucking bronco of information, and use it to your advantage, is to be flexible enough to roll with the changes.
Flexibility is easy to achieve as long as you are not too tied down to any single idea, product, service or manner of delivery. If you keep up with changing market conditions by paying close attention to the flow of information as it relates to your industry, you can easily spot new trends, and adopt and implement timely actions accordingly and successfully, usually before your competitors have had time to act.
Don’t fear change –instead, embrace it. If change is the only reality in the business world then, to be successful in that world, change has to be your reality as well.
We run into this all the time in our client acquisition campaigns. Technology changes, the easy people interact online changes, advertising platform policies change –everything changes constantly.
Be flexible, and it is never an issue.
If you encounter something that you need help with so you can better adapt to it, please let me know.
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