Marketing

Grabbing The Media Spotlight

Getting attention from which media outlet is on your “dream big” list?  CNN? Entrepreneur.com?                                                                              Inc, Magazine? Oprah? Whatever it is, you probably realize that the odds of getting an out-of-the-blue invite to join Anderson Cooper in the Green Room are slim…at least for the moment.  That doesn’t mean your media dreams are always going to […]

Create Natural “Hooks” to get Media Attention

Keen to get your face on camera?  You already know a strong foundation is the key to being ready for media attention. At a minimum, you’ll need: Professional headshots. Give your friends in the media easy access to your preferred images, or you might just find a 6-year old Facebook “selfie” on the cover of […]

Are You Ready For Media Attention?

Successful coaches and solopreneurs are used to bootstrapping their business. They (and you) are good at it.  Podcasting? On it.  Blogging? Oh, yeah, got that covered!  Social media? It’s not just a distraction (most of the time – LOL).  If there’s marketing to be done in any form, small business owners, online and offline, are […]

Can You Really “Set It and Forget It”?

I’ve been touting the benefits of passive income as an additional stream of income, but some of my readers have questioned whether you can really ‘set it and forget it’ when it comes to creating passive income. Let’s explore this a bit further. First of all, creating any kind of product takes some time. Even […]

3-Step Sales Funnel

Every business should have a sales funnel, which is a visual representation of how to attract people into the business and convert them into paying customers. The term ‘sales funnel’ is a big buzz word lately, yet so many business owners procrastinate or are scared to create a funnel for various reasons. Most commonly, they […]

Don’t Lose Affiliates – 4 Mistakes To Avoid

JV partners and affiliates are a huge asset for any coach or product seller. They’re the ones who are out there singing your praises, spreading the word about your services, and helping you reach a larger audience than you could on your own. Not only that, but they generously lend their good name and reputation […]

Finding JV Partners in Unusual Places

No matter how proudly you embrace the “solopreneur” title, there comes a time when you absolutely must reach out for help. And for savvy business owners, that help often comes in the form of JV partners.  Also called affiliates, JV partners act as your own private sales army, spreading the word about your products and […]

Book Marketing Tips

Writing a book is only the beginning. Once the final file is sent off to the printers, the real work begins.  The truth is, unless your name is Stephen King or Robert Kiyosaki, your book is unlikely to fly off the shelf. At least, not without some effort on your part. The good news is, […]

3 Book Launch Tips

Finished your book? Kudos to you! It’s a huge effort that is to be commended for sure, but don’t celebrate too much (yet). There’s still work to be done.  Here’s the thing about publishing: sales don’t just happen. You have to market your masterpiece and that starts with a launch.  Start Early The biggest mistake […]

3 Ways To Market Your Business

The world is filled with great ideas and broke business owners with fabulous products but no sales.  The fact is, ideas are not what drives most business success. Marketing does. Wether you’ve just quit your day job to branch out on your own, or you are one experienced business owner looking to scale it up, […]

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