making the best first impressions

Making the Best First Impression on LinkedIn

When it comes to using social media to market your business, choosing the correct platform can make or break your marketing efforts. LinkedIn is one of the premier social media platforms and it boasts a very professional atmosphere. While Facebook and Twitter are geared toward the more casual user, LinkedIn was specifically built for professionals […]

avoid business killing mistakes

Avoid These 5 Business Killers

As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.” With all the moving parts of a business to look after, it’s no wonder that some things fall through the cracks, in turn affecting your business growth and bottom line profits. Here are five mistakes that will diminish your […]

be social

6 Tips for Being Social on Facebook

Too many business owners forget about the “social” part of social media. A huge component of what makes social media work for you is actually being social. It’s not enough to create your personal profile and business page and then disappear, waiting for people to hopefully find you and buy from you. While that sounds […]

linkedin content

5 Tips for Publishing Content to LinkedIn

Have you ever thought, “OK, I got my LinkedIn profile. Now what?” In addition to searching out viable connections (such as people you already know or have worked with in the past), publishing content should be at the top of your to-do list. Publishing the right content on your feed as well as in your […]

business coach

4 Advantages of Having a Business Coach

Business coaches are strong assets for business owners because they hold the owner accountable for their own progress. They offer different perspectives to problems, they offer guidance as well as challenges, and they observe objectively how a business operates and what can be improved. Productivity is more than just performing your daily tasks. A business […]

to boost or not to boost

To Boost Or Not To Boost Your Facebook Post

While you’re putting in the time to grow your network on Facebook, there’s one more avenue you can use to reach a larger audience: boost your posts. Quite simply, this is a form of advertising which costs money but it’s a quick and more passive way to reach more people in a short amount of […]

attract attention

5 Tips to Attract Attention on LinkedIn

Since (hopefully) you’re not approaching LinkedIn with a sales approach mindset, you need to make every aspect of this platform work to your advantage, in order to attract prospective clients and then convince them that you are the expert they’ve been searching for. One way to achieve this is by showcasing your expertise in a […]

business coaches

5 Coaches You Need To Scale

It seems the current popular advice for growing your business is, “You need a coach,” and you’ll see dozens of people hanging up their coaching hat, advertising for clients. That’s all well and good, but the term “coach” is extremely broad and overly general, so the key to hiring the right coach is knowing what […]

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Facebook: Best Practices for Business

When was the last time you actually talked about your business and what you do for people on Facebook? Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parent friends from your kids’ school? This bears repeating, […]

what not to do on LinkedIn

5 Things Not To Do On LinkedIn

LinkedIn is the premier social media platform for professionals in all industries. With over 260 million monthly users, you have quite a large base to develop new connections and build relationships with potential clients. However, there are several LinkedIn “no-nos” which can haunt you, and affect your credibility and reputation. Here are just a few things […]

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